{"id":602,"date":"2022-11-11T10:24:53","date_gmt":"2022-11-11T10:24:53","guid":{"rendered":"https:\/\/robertopena.ch\/?p=602"},"modified":"2022-11-11T10:24:57","modified_gmt":"2022-11-11T10:24:57","slug":"google-analytics","status":"publish","type":"post","link":"https:\/\/robertopena.ch\/de\/2022\/11\/11\/google-analytics\/","title":{"rendered":"Guide d&rsquo;utilisation de Google Analytics pour les petites entreprises"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Google Analytics peut s&rsquo;av\u00e9rer incroyablement utile pour stimuler votre activit\u00e9 et orienter votre strat\u00e9gie marketing. Voici comment l&rsquo;utiliser efficacement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Google Analytics est un outil incroyablement utile pour les entreprises de toutes tailles, mais il peut \u00eatre difficile \u00e0 comprendre en raison de ses nombreux termes et param\u00e8tres complexes. Ce guide vous permettra de d\u00e9couvrir ce qu&rsquo;est Google Analytics, de voir comment configurer un compte Google Analytics et de vous familiariser avec certains des termes et indicateurs les plus importants.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Qu&rsquo;est-ce que Google Analytics ?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Google Analytics est un outil d&rsquo;analyse gratuit de Google qui vous aide \u00e0 analyser les performances des sites Web et des applications. GA s&rsquo;int\u00e8gre aux autres plateformes de marketing et de publicit\u00e9 de Google, telles que Google Ads, Search Console et Data Studio, ce qui le rend tr\u00e8s pratique si vous utilisez d\u00e9j\u00e0 d&rsquo;autres outils Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics peut vous fournir toutes sortes d&rsquo;informations sur votre site Web, notamment les suivantes :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le nombre de visiteurs de votre site Web<\/li>\n\n\n\n<li>Informations d\u00e9mographiques sur vos visiteurs<\/li>\n\n\n\n<li>Combien de visiteurs acc\u00e8dent \u00e0 votre site via un appareil mobile<\/li>\n\n\n\n<li>D&rsquo;o\u00f9 vient le trafic de votre site Web<\/li>\n\n\n\n<li>Quelles tactiques de marketing fonctionnent le mieux<\/li>\n\n\n\n<li>Quelles sont les pages les plus populaires de votre site Web ?<\/li>\n\n\n\n<li>Combien de visiteurs sont convertis en prospects ou en clients ?<\/li>\n\n\n\n<li>Comment am\u00e9liorer la vitesse de votre site Web<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><br><strong>Google Analytics est-il gratuit ?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Il existe des versions gratuites et payantes de Google Analytics. La version gratuite de GA devrait donner \u00e0 la plupart des petites et moyennes entreprises tout ce dont elles ont besoin, tandis que la version payante permet d&rsquo;acc\u00e9der \u00e0 des fonctionnalit\u00e9s plus avanc\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La version payante s&rsquo;appelle Analytics 360 et offre des fonctionnalit\u00e9s adapt\u00e9es aux entreprises, telles que des rapports avanc\u00e9s sur les entonnoirs et la mod\u00e9lisation de l&rsquo;attribution, des rapports r\u00e9capitulatifs, davantage de vues, de dimensions et de mesures par propri\u00e9t\u00e9, des donn\u00e9es illimit\u00e9es et un gestionnaire de compte personnel. L&rsquo;abonnement \u00e0 Analytics 360 commence \u00e0 150 000 dollars par an et augmente d\u00e8s que votre site re\u00e7oit plus de 500 millions de visites par mois.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pourquoi Google Analytics est-il important ?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Google Analytics peut avoir un impact \u00e9norme sur votre activit\u00e9 car, comme la plupart des entreprises, votre site Web sert de plaque tournante \u00e0 la majeure partie de votre trafic num\u00e9rique. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tout autre marketing que vous faites en ligne, comme les annonces sur les m\u00e9dias sociaux ou les annonces sur les moteurs de recherche, dirigera probablement les utilisateurs vers votre site Web \u00e0 un moment ou \u00e0 un autre, ce qui signifie que l&rsquo;analyse de votre site Web est le meilleur moyen d&rsquo;obtenir une vue compl\u00e8te de l&rsquo;efficacit\u00e9 de vos campagnes de marketing pour g\u00e9n\u00e9rer du trafic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0Le meilleur avantage de l&rsquo;utilisation de Google Analytics est de surveiller de quels canaux provient votre trafic\u00a0\u00bb, a d\u00e9clar\u00e9 Mark Condon, PDG et fondateur de ShotKit. \u00ab\u00a0Nous pouvons facilement voir chaque source de trafic (Google CPC, Facebook, organique) qui est cod\u00e9e en couleur dans Google Analytics pour montrer quel nombre de visites provient de ce canal.\u00a0\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voici quelques autres avantages cl\u00e9s de Google Analytics :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les fonctions de visualisation des donn\u00e9es permettent de comprendre facilement vos donn\u00e9es.<\/li>\n\n\n\n<li>Les outils de reporting vous permettent de collecter, pr\u00e9senter et comparer facilement n&rsquo;importe quel ensemble de donn\u00e9es ou combinaison d&rsquo;ensembles de donn\u00e9es.<\/li>\n\n\n\n<li>Toutes les donn\u00e9es sont collect\u00e9es et rapport\u00e9es en temps r\u00e9el.<\/li>\n\n\n\n<li>Les donn\u00e9es relatives \u00e0 votre public sont compl\u00e8tes et faciles \u00e0 exploiter.<\/li>\n\n\n\n<li>Quelles informations pouvez-vous obtenir de Google Analytics ?<\/li>\n\n\n\n<li>Google Analytics fournit une multitude d&rsquo;informations sur votre site Web, votre strat\u00e9gie marketing et votre public. Il vous permet \u00e9galement de surveiller les aspects suivants de votre site Web :<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Strat\u00e9gies de marketing en ligne<br>Contenu du site<br>exp\u00e9rience des utilisateurs<br>Fonctionnalit\u00e9 des appareils<br>Ce qui fonctionne bien<br>Ce qui doit \u00eatre am\u00e9lior\u00e9<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>En outre, GA collecte automatiquement des donn\u00e9es, ce qui signifie qu&rsquo;il ne n\u00e9cessite que peu ou pas de travail de votre part pour recueillir des mesures importantes sur vos efforts de marketing. Il vous fournit des informations pr\u00e9cieuses sur vos clients, ce qui vous permet d&rsquo;am\u00e9liorer l&rsquo;exp\u00e9rience utilisateur et d&rsquo;encourager les visites de retour. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par exemple, vous pouvez utiliser les informations d\u00e9mographiques de vos visiteurs (par exemple, l&rsquo;\u00e2ge, le sexe, la localisation) pour adapter votre site Web \u00e0 leurs besoins uniques, ou ajuster la conception de votre site Web en fonction des appareils que vos clients utilisent pour acc\u00e9der \u00e0 votre site.<\/p>","protected":false},"excerpt":{"rendered":"<p>Google Analytics peut s&rsquo;av\u00e9rer incroyablement utile pour stimuler votre activit\u00e9 et orienter votre strat\u00e9gie marketing. Voici comment l&rsquo;utiliser efficacement. Google Analytics est un outil incroyablement utile pour les entreprises de toutes tailles, mais il peut \u00eatre difficile \u00e0 comprendre en raison de ses nombreux termes et param\u00e8tres complexes. Ce guide vous permettra de d\u00e9couvrir ce &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/robertopena.ch\/de\/2022\/11\/11\/google-analytics\/\" class=\"more-link\">Mehr <span class=\"screen-reader-text\">\u00fcber \u00ab\u00a0Guide d&rsquo;utilisation de Google Analytics pour les petites entreprises\u00a0\u00bb <\/span>Lesen<\/a><\/p>","protected":false},"author":1,"featured_media":603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guide d&#039;utilisation de Google Analytics pour les petites entreprises<\/title>\n<meta name=\"description\" content=\"Google Analytics peut s&#039;av\u00e9rer incroyablement utile pour stimuler votre activit\u00e9 et orienter votre strat\u00e9gie marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/robertopena.ch\/de\/2022\/11\/11\/google-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guide d&#039;utilisation de Google Analytics pour les petites entreprises\" \/>\n<meta property=\"og:description\" content=\"Google Analytics peut s&#039;av\u00e9rer incroyablement utile pour stimuler votre activit\u00e9 et orienter votre strat\u00e9gie marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/robertopena.ch\/de\/2022\/11\/11\/google-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Robert Opena\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-11T10:24:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-11T10:24:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/robertopena.ch\/wp-content\/uploads\/2022\/11\/csm_alternativen-web-analyse-t_fe948592ff.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"wpadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"wpadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"4\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/robertopena.ch\\\/2022\\\/11\\\/11\\\/google-analytics\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/robertopena.ch\\\/2022\\\/11\\\/11\\\/google-analytics\\\/\"},\"author\":{\"name\":\"wpadmin\",\"@id\":\"https:\\\/\\\/robertopena.ch\\\/#\\\/schema\\\/person\\\/59fc79e17097bf7a36691cbbea48239d\"},\"headline\":\"Guide d&rsquo;utilisation de Google Analytics pour les petites entreprises\",\"datePublished\":\"2022-11-11T10:24:53+00:00\",\"dateModified\":\"2022-11-11T10:24:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/robertopena.ch\\\/2022\\\/11\\\/11\\\/google-analytics\\\/\"},\"wordCount\":790,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/robertopena.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/robertopena.ch\\\/2022\\\/11\\\/11\\\/google-analytics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/robertopena.ch\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/csm_alternativen-web-analyse-t_fe948592ff.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/robertopena.ch\\\/2022\\\/11\\\/11\\\/google-analytics\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/robertopena.ch\\\/2022\\\/11\\\/11\\\/google-analytics\\\/\",\"url\":\"https:\\\/\\\/robertopena.ch\\\/2022\\\/11\\\/11\\\/google-analytics\\\/\",\"name\":\"Guide d'utilisation de Google Analytics pour les petites entreprises\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/robertopena.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/robertopena.ch\\\/2022\\\/11\\\/11\\\/google-analytics\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/robertopena.ch\\\/2022\\\/11\\\/11\\\/google-analytics\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/robertopena.ch\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/csm_alternativen-web-analyse-t_fe948592ff.jpg\",\"datePublished\":\"2022-11-11T10:24:53+00:00\",\"dateModified\":\"2022-11-11T10:24:57+00:00\",\"description\":\"Google Analytics peut s'av\u00e9rer incroyablement utile pour stimuler votre activit\u00e9 et orienter votre strat\u00e9gie marketing.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/robertopena.ch\\\/2022\\\/11\\\/11\\\/google-analytics\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/robertopena.ch\\\/2022\\\/11\\\/11\\\/google-analytics\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/robertopena.ch\\\/2022\\\/11\\\/11\\\/google-analytics\\\/#primaryimage\",\"url\":\"https:\\\/\\\/robertopena.ch\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/csm_alternativen-web-analyse-t_fe948592ff.jpg\",\"contentUrl\":\"https:\\\/\\\/robertopena.ch\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/csm_alternativen-web-analyse-t_fe948592ff.jpg\",\"width\":1200,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/robertopena.ch\\\/2022\\\/11\\\/11\\\/google-analytics\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/robertopena.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guide d&rsquo;utilisation de Google Analytics pour les petites entreprises\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/robertopena.ch\\\/#website\",\"url\":\"https:\\\/\\\/robertopena.ch\\\/\",\"name\":\"Robert Opena\",\"description\":\"Le plus beau voyage, c&#039;est celui qu&#039;on n\u2019a pas encore fait\",\"publisher\":{\"@id\":\"https:\\\/\\\/robertopena.ch\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/robertopena.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/robertopena.ch\\\/#organization\",\"name\":\"Robert Opena\",\"url\":\"https:\\\/\\\/robertopena.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/robertopena.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/robertopena.ch\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/cropped-robert-Opena-1.png\",\"contentUrl\":\"https:\\\/\\\/robertopena.ch\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/cropped-robert-Opena-1.png\",\"width\":721,\"height\":180,\"caption\":\"Robert Opena\"},\"image\":{\"@id\":\"https:\\\/\\\/robertopena.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/robertopena.ch\\\/#\\\/schema\\\/person\\\/59fc79e17097bf7a36691cbbea48239d\",\"name\":\"wpadmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4e32d8d988ac74dd666141c4f2605266339cd1ecc1862db434289b1d1a23cc0f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4e32d8d988ac74dd666141c4f2605266339cd1ecc1862db434289b1d1a23cc0f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4e32d8d988ac74dd666141c4f2605266339cd1ecc1862db434289b1d1a23cc0f?s=96&d=mm&r=g\",\"caption\":\"wpadmin\"},\"sameAs\":[\"http:\\\/\\\/robertopena.ch\"],\"url\":\"https:\\\/\\\/robertopena.ch\\\/de\\\/author\\\/wpadmin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Guide d'utilisation de Google Analytics pour les petites entreprises","description":"Google Analytics peut s'av\u00e9rer incroyablement utile pour stimuler votre activit\u00e9 et orienter votre strat\u00e9gie marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/robertopena.ch\/de\/2022\/11\/11\/google-analytics\/","og_locale":"de_DE","og_type":"article","og_title":"Guide d'utilisation de Google Analytics pour les petites entreprises","og_description":"Google Analytics peut s'av\u00e9rer incroyablement utile pour stimuler votre activit\u00e9 et orienter votre strat\u00e9gie marketing.","og_url":"https:\/\/robertopena.ch\/de\/2022\/11\/11\/google-analytics\/","og_site_name":"Robert Opena","article_published_time":"2022-11-11T10:24:53+00:00","article_modified_time":"2022-11-11T10:24:57+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/robertopena.ch\/wp-content\/uploads\/2022\/11\/csm_alternativen-web-analyse-t_fe948592ff.jpg","type":"image\/jpeg"}],"author":"wpadmin","twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"wpadmin","Gesch\u00e4tzte Lesezeit":"4\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/robertopena.ch\/2022\/11\/11\/google-analytics\/#article","isPartOf":{"@id":"https:\/\/robertopena.ch\/2022\/11\/11\/google-analytics\/"},"author":{"name":"wpadmin","@id":"https:\/\/robertopena.ch\/#\/schema\/person\/59fc79e17097bf7a36691cbbea48239d"},"headline":"Guide d&rsquo;utilisation de Google Analytics pour les petites entreprises","datePublished":"2022-11-11T10:24:53+00:00","dateModified":"2022-11-11T10:24:57+00:00","mainEntityOfPage":{"@id":"https:\/\/robertopena.ch\/2022\/11\/11\/google-analytics\/"},"wordCount":790,"commentCount":0,"publisher":{"@id":"https:\/\/robertopena.ch\/#organization"},"image":{"@id":"https:\/\/robertopena.ch\/2022\/11\/11\/google-analytics\/#primaryimage"},"thumbnailUrl":"https:\/\/robertopena.ch\/wp-content\/uploads\/2022\/11\/csm_alternativen-web-analyse-t_fe948592ff.jpg","articleSection":["Uncategorized"],"inLanguage":"de","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/robertopena.ch\/2022\/11\/11\/google-analytics\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/robertopena.ch\/2022\/11\/11\/google-analytics\/","url":"https:\/\/robertopena.ch\/2022\/11\/11\/google-analytics\/","name":"Guide d'utilisation de Google Analytics pour les petites entreprises","isPartOf":{"@id":"https:\/\/robertopena.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/robertopena.ch\/2022\/11\/11\/google-analytics\/#primaryimage"},"image":{"@id":"https:\/\/robertopena.ch\/2022\/11\/11\/google-analytics\/#primaryimage"},"thumbnailUrl":"https:\/\/robertopena.ch\/wp-content\/uploads\/2022\/11\/csm_alternativen-web-analyse-t_fe948592ff.jpg","datePublished":"2022-11-11T10:24:53+00:00","dateModified":"2022-11-11T10:24:57+00:00","description":"Google Analytics peut s'av\u00e9rer incroyablement utile pour stimuler votre activit\u00e9 et orienter votre strat\u00e9gie marketing.","breadcrumb":{"@id":"https:\/\/robertopena.ch\/2022\/11\/11\/google-analytics\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/robertopena.ch\/2022\/11\/11\/google-analytics\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/robertopena.ch\/2022\/11\/11\/google-analytics\/#primaryimage","url":"https:\/\/robertopena.ch\/wp-content\/uploads\/2022\/11\/csm_alternativen-web-analyse-t_fe948592ff.jpg","contentUrl":"https:\/\/robertopena.ch\/wp-content\/uploads\/2022\/11\/csm_alternativen-web-analyse-t_fe948592ff.jpg","width":1200,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/robertopena.ch\/2022\/11\/11\/google-analytics\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/robertopena.ch\/"},{"@type":"ListItem","position":2,"name":"Guide d&rsquo;utilisation de Google Analytics pour les petites entreprises"}]},{"@type":"WebSite","@id":"https:\/\/robertopena.ch\/#website","url":"https:\/\/robertopena.ch\/","name":"Robert Opena","description":"Le plus beau voyage, c&#039;est celui qu&#039;on n\u2019a pas encore fait","publisher":{"@id":"https:\/\/robertopena.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/robertopena.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/robertopena.ch\/#organization","name":"Robert Opena","url":"https:\/\/robertopena.ch\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/robertopena.ch\/#\/schema\/logo\/image\/","url":"https:\/\/robertopena.ch\/wp-content\/uploads\/2021\/06\/cropped-robert-Opena-1.png","contentUrl":"https:\/\/robertopena.ch\/wp-content\/uploads\/2021\/06\/cropped-robert-Opena-1.png","width":721,"height":180,"caption":"Robert Opena"},"image":{"@id":"https:\/\/robertopena.ch\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/robertopena.ch\/#\/schema\/person\/59fc79e17097bf7a36691cbbea48239d","name":"wpadmin","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/4e32d8d988ac74dd666141c4f2605266339cd1ecc1862db434289b1d1a23cc0f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4e32d8d988ac74dd666141c4f2605266339cd1ecc1862db434289b1d1a23cc0f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4e32d8d988ac74dd666141c4f2605266339cd1ecc1862db434289b1d1a23cc0f?s=96&d=mm&r=g","caption":"wpadmin"},"sameAs":["http:\/\/robertopena.ch"],"url":"https:\/\/robertopena.ch\/de\/author\/wpadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/robertopena.ch\/de\/wp-json\/wp\/v2\/posts\/602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/robertopena.ch\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/robertopena.ch\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/robertopena.ch\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/robertopena.ch\/de\/wp-json\/wp\/v2\/comments?post=602"}],"version-history":[{"count":1,"href":"https:\/\/robertopena.ch\/de\/wp-json\/wp\/v2\/posts\/602\/revisions"}],"predecessor-version":[{"id":604,"href":"https:\/\/robertopena.ch\/de\/wp-json\/wp\/v2\/posts\/602\/revisions\/604"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/robertopena.ch\/de\/wp-json\/wp\/v2\/media\/603"}],"wp:attachment":[{"href":"https:\/\/robertopena.ch\/de\/wp-json\/wp\/v2\/media?parent=602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/robertopena.ch\/de\/wp-json\/wp\/v2\/categories?post=602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/robertopena.ch\/de\/wp-json\/wp\/v2\/tags?post=602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}